A Better Elevator Pitch

Do you ever go to networking events where you are given 30 seconds to present your “elevator pitch”? I’m not fond of the word but you may already know what it means based on its widespread use. Your elevator pitch is your opportunity to describe what you do in as succinct a manner as possible — in the time it would take  you to ride the elevator with someone. As you listen to others deliver theirs, consider how many actually stand out as being interesting and memorable. How many of them actually engage you? [Read more…]